Blog

/ 05.04.2017

The Power of Social Media – Part I

Unless you’ve been deliberately avoiding social media over the last few years, you’ll know just how influential the digital tool has become. If you already use social media on a regular basis, you’ll know that it’s now very much a part of modern marketing and should form an integral part of any comprehensive strategy. When…

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/ 14.03.2017

Social Media Content Planning – What it is and why it’s important

Whatever industry your business is involved with, social media matters. An important part of any marketing campaign, social media can help you to raise brand awareness, connect directly with your target audience, build customer relationships and grow sales. However, in order for a social media campaign to be successful, it needs to be strategic and…

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/ 02.02.2017

How does PR play a part in your game-plan for business growth?

PR is a vital part of the marketing mix, and for many people, this is what they think marketing is all about (plus a bit of paid-for advertising too perhaps). However, PR is just one aspect of the complex and ever-evolving discipline that is marketing. To clarify, the Chartered Institute of Public Relations defines PR…

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/ 15.12.2016

Never underestimate the effectiveness of strong and effective PR

Andy Janes from Muntons PLC guest blogs about what PR means to him and the role it plays in their award-winning malt business, www.muntons.com. It’s funny how a term can become either misunderstood or misused, even something as simple as the two-letter acronym ‘PR’. I found myself talking to a business colleague about some of…

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/ 06.12.2016

Suzanne Helps Crown Winners of Kent Cooks 2016

We’ve been eagerly awaiting the announcement of the winners of Kent Cooks 2016 and the results are in! With four titles up for grabs, Olivia Lowe, thirteen, of Maidstone Grammar School for Girls was crowned the overall winner thanks to her salmon and watercress tartlet, followed by plum cobbler. Olivia was among an impressive 158…

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/ 22.11.2016

PR Lessons We’ve Learned From the US Elections

Whether you follow politics or not, the 2016 American Presidential Election has been impossible to ignore. Throughout the campaign, candidates have attacked each other, made continual social media gaffs and made claims, and counterclaims, that were totally unsupported by facts. As a result, Hillary Clinton and Donald Trump were the two least liked candidates in…

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/ 15.11.2016

How to Make the Most of Your Next Trade Show

Whatever industry you’re in, trade shows are important. A great opportunity to meet new people, network and get your brand out there. A good trade show can give your business the impetus and the confidence it needs to thrive. Though trade shows require a financial and time investment, get it right and you could enjoy…

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/ 01.11.2016

The Living Wage – Better for Staff, Better for Businesses

The summer of 2015 saw the Chancellor of the Exchequer announce government plans to introduce a compulsory minimum wage premium for all staff over 25 years of age. Referred to as the ‘national living wage’, the government rate was introduced in April 2016. Not to be confused with the national minimum wage, the national living…

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/ 24.09.2016

Thame food festival

The Thame Food Festival was held on Saturday, 24th September. It was a great event with over 25,000 people visiting the event.  Our client Visqueen Ultimate – the UK’s strongest bin bags – was the main sponsor and were giving away bin bags all day!  Try them for yourself by visiting www.amazon.co.uk and get them…

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/ 14.09.2016

The value of sponsorship

When working to raise the profile of your business, there are lots of tools you can use to engage your target audience and reach out to potential new customers. From social media and online advertising to direct mail and promotional events, there’s a marketing tool to suit every company, situation and campaign.

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