Blog

/ 28.10.2020

Suzanne’s Top Tips for Marketing Strategies for Cleaning Companies

Suzanne Howe, our Founder and Managing Director, is freshly back from the Manchester Cleaning Show, which this year was held virtually. She spoke to Neil Nixon, the conference director, about different PR and marketing techniques that cleaning companies can use for a positive impact on winning and retaining customers. You can watch the full interview…

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/ 23.09.2020

How to run your cleaning business more efficiently

By Sonia Simpson Business books and guides are filled with ideas and tips on how to run a successful business. Essentially, it all boils down to two things: planning and organisation. But those can be difficult to achieve if you are spending most of your time working in the business, and not on the business.…

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/ 08.04.2020

Covid-19: A pragmatic, proactive and positive response through PR

Written by Suzanne Howe Communications Senior Consultant Bill Bruce Few of us will ever forget March 2020 as the month that almost everything we thought we knew about the world and business changed substantially, and possibly forever. The Coronavirus ‘crisis’ grew so rapidly that the background news agenda changed from Brexit to Covid-19, almost overnight.…

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/ 10.10.2019

Almost half of us experience poor mental health. And business can (and should) be helping to change that.

The latest report says that 2 in 5 (39%) employees have experienced poor mental health due to work, or where work was a contributing factor, in the past year. This figure stood at 36% in both 2017 and 2018. Clearly, things are moving in the wrong direction.

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/ 28.08.2019

7 tips for making the most of your social media presence

It will not surprise you to learn that people are spending more time than ever on social media. From Facebook and Twitter, to Instagram and LinkedIn, scrolling through profiles on smartphones for long periods shows no sign of slowing down in popularity. What might surprise you more are the numbers involved. Around 45% of the…

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/ 12.06.2019

News travels fast. Bad news travels faster. Here are 9 ways to manage your communications in a crisis.

Do you remember when the boss of high street jewellery company Ratner’s described his own products as “total crap”? The now infamous gaffe wiped £500 million off the value of his business overnight back in the early 90s. Fast forward to today, and ‘doing a Ratner’ (as it is affectionately known) is still common practice.…

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/ 14.11.2018

Packaging Psychology and Consumer Behaviour

Packaging. It’s essential and for many brands it is the core of their proposition and their only truly direct point of contact with consumers. So with every brand fighting for space against its competitors, how can you use the psychology of packaging to ensure initial and repeat purchase? The average consumer makes around 10,000 decisions…

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/ 24.10.2018

How to write a PR Brief or Invitation to Tender (ITT)

The PR pitching process is a costly and time consuming business, both for your organisation and the PR agencies invited to take part. Ensuring you start with a thorough PR Brief not only helps an agency create a pitch that is on message with your organisation and its vision and values, it also helps focus…

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/ 10.10.2018

Mental health: seizing the momentum

By Louise Aston There has never been a better time for employers to lead from the front on mental health issues, says Business in the Community’s Louise Aston, on the publication of the third annual mental health at work survey. It’s an exciting time for mental health. We’ve reached an unprecedented tipping point of public…

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/ 14.03.2018

Celebrating and communicating sustainability goals

We serve some fascinating businesses in dynamic industries in the UK and we’re proud to support them in communicating their successes and celebrating their achievements. But it is my view that one particular aspect deserves a closer look, and that’s sustainability. There is no doubt that all companies are either already, or soon will be,…

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