Whichever industry you’re in, we’ve all missed the regular industry trade shows over the past couple of years as the pandemic caused their cancellation or postponement. However, life, and business, went on regardless and many event organisers tried interesting virtual options with varying degrees of success. But now live events back, and the SHC team…
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Winning awards makes great PR. It is good for morale and good for business. If you’ve never thought your business was the type to win awards, think again. You don’t even have to be a big player with satellite offices around the world, you just have to know the recipe for writing an entry that…
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Suzanne Howe, founder and CEO of PR, Marketing and Communications Agency, SHC, talks about its recent appointment of international partners to help clients reach a wider audience.
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Suzanne Howe explains the importance of commissioning great photography to support PR, marketing and social media campaigns.
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Suzanne Howe considers the value and importance of industry trade shows and exhibitions and how to make the most of them.
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Suzanne Howe looks at the importance and PR power of entering awards schemes.
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With workers returning to offices, shoppers to high streets and ravers to festivals, things are starting to feel normal again. As the industry works to deliver engaging campaigns, one key tactic is returning to PR strategies… events. It is estimated that the cancellation of events due the pandemic has resulted in an £8.6 billion loss…
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by Suzanne Howe Communications Senior Consultant Bill Bruce Once an American phenomenon, national awareness days are now popular around the world, and have even expanded to become weeks as well as whole months. Historically, awareness days were created by organisations or charities to highlight a cause or issue, but today there seems to be an…
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It will not surprise you to learn that people are spending more time than ever on social media. From Facebook and Twitter, to Instagram and LinkedIn, scrolling through profiles on smartphones for long periods shows no sign of slowing down in popularity. What might surprise you more are the numbers involved. Around 45% of the…
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Do you remember when the boss of high street jewellery company Ratner’s described his own products as “total crap”? The now infamous gaffe wiped £500 million off the value of his business overnight back in the early 90s. Fast forward to today, and ‘doing a Ratner’ (as it is affectionately known) is still common practice.…
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