Topic Industry Insights

Industry Insights

The PR benefits of developing and sharing case studies

The PR benefits of developing and sharing case studies
Industry Insights
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The PR benefits of developing and sharing case studies

Alongside press releases to promote new products or services and features to position businesses as thought-leaders, case studies are an essential PR tool to showcase achievements and illustrate exceptional work. These real-life examples provide an in-depth look at how a product, service, or strategy has solved a problem or achieved success, making them a valuable…

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Industry Insights

The benefits of choosing to work with a specialist PR agency

The benefits of choosing to work with a specialist PR agency
Industry Insights
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The benefits of choosing to work with a specialist PR agency

Since 1996, Suzanne Howe Communications (SHC) has focused on four selected industry sectors: food and foodservice, packaging, and cleaning and FM – while sustainability has become a common theme across all sectors. Our highly-skilled and sector-experienced team of PR specialists and copywriters create content that brings companies, brands and products to life. Working with experienced…

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Industry Insights

The importance of local PR

The importance of local PR
Industry Insights
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The importance of local PR

At Suzanne Howe Communications, we gain exposure for clients on a national and increasingly also international basis, promoting new products and services, or celebrating awards wins, but always enhancing brand awareness. For certain clients though, ‘local’ PR is crucial, and its importance should never be overlooked. The invaluable benefits of local PR For all businesses,…

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Industry Insights

The media are as important as our clients

The media are as important as our clients
Industry Insights
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The media are as important as our clients

In a changing media landscape, Suzanne Howe Communications (SHC) Senior Consultant Bill Bruce looks at the company’s relationship with the businesses that take its client’s news and views to a wider audience. SHC features a highly-skilled and experienced team of PR specialists and copywriters, who create content that bring companies, brands and products to life.…

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Industry Insights

The Power of Research

The power of research
Industry Insights
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The power of research

Being able to quote independent research to support your business’s market position or lead opinion in a sector is an invaluable PR tool. The results of properly conducted research can create unique content and stands you apart from your competitors, so what are you waiting for? Three steps to great results Having identified that commissioning…

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Industry Insights

Getting journalists on board

Getting journalists on board
Industry Insights
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Getting journalists on board

By Anne Bruce When it works, the relationship between a journalist and the PR is a win-win-win. The PR wants to get its client’s latest story published. It’s a good one. The journalist needs some information on that very topic, on a deadline, they’re grateful the PR can provide it, and on time. Even better,…

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Industry Insights

PR brings benefits to the FM sector in challenging times

PR brings benefits to the FM sector in challenging times
Industry Insights
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PR brings benefits to the FM sector in challenging times

Written by SHC Senior Consultant Bill Bruce The facilities management sector has faced unprecedented challenges for more than a year, and World FM Day on 12th May puts the spotlight on an innovative and resilient industry. As the majority of premises are now open or reopening for business, it’s a good time to reflect on…

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Industry Insights

Foodservice packaging recycling moves to the home front

Foodservice packaging recycling moves to the home front
Industry Insights
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Foodservice packaging recycling moves to the home front

by Suzanne Howe Communications Senior Consultant Bill Bruce September 2020 seems a very long time ago, and for those of us who watch the food-to-go market, that was when Lumina Intelligence issued its Food To Go Market Report 2020 Update, called: “Food To Go After Lockdown: Downturn and Recovery.” Back then, I seem to recall…

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Industry Insights

Want to reach the European media?

Want to reach the European media? We can help with that, thanks to new affiliate network
Industry Insights
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Want to reach the European media? We can help with that, thanks to new affiliate network

If the global Coronavirus pandemic has taught us anything it is that the world remains a small place. Wherever we happen to be in the world, we have more in common than we might have previously thought. Of course, Brexit – and the ending of the transition period which saw the UK officially sever ties…

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Industry Insights SHC Life

Covid-19: A pragmatic, proactive and positive response through PR

Covid-19: A pragmatic, proactive and positive response through PR
Industry Insights SHC Life
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Covid-19: A pragmatic, proactive and positive response through PR

Written by Suzanne Howe Communications Senior Consultant Bill Bruce Few of us will ever forget March 2020 as the month that almost everything we thought we knew about the world and business changed substantially, and possibly forever. The Coronavirus ‘crisis’ grew so rapidly that the background news agenda changed from Brexit to Covid-19, almost overnight.…

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