Suzanne Howe Communications | Industry Insights

Social Media Content Planning

Industry Insights

/ 14.03.2017

Social Media Content Planning – What it is and why it’s important

Whatever industry your business is involved with, social media matters. An important part of any marketing campaign, social media can help you to raise brand awareness, connect directly with your target audience, build customer relationships and grow sales. However, in order for a social media campaign to be successful, it needs to be strategic and…

Industry Insights

PR Lessons We've Learned From the US Elections

Industry Insights

/ 22.11.2016

PR Lessons We’ve Learned From the US Elections

Whether you follow politics or not, the 2016 American Presidential Election has been impossible to ignore. Throughout the campaign, candidates have attacked each other, made continual social media gaffs and made claims, and counterclaims, that were totally unsupported by facts. As a result, Hillary Clinton and Donald Trump were the two least liked candidates in…

Industry Insights

The value of sponsorship

Industry Insights

/ 14.09.2016

The value of sponsorship

When working to raise the profile of your business, there are lots of tools you can use to engage your target audience and reach out to potential new customers. From social media and online advertising to direct mail and promotional events, there’s a marketing tool to suit every company, situation and campaign.

Industry Insights

The power of good photography

Industry Insights

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The power of good photography

We’ve all heard the saying ‘a picture paints a thousand words’. It’s one thing to create good content, but another to really sell a story. Newspapers use attention-grabbing headlines formed from rhyming couplets, alliteration, a play on words and lots of other stylistic ways to draw readers in. But one of the biggest and best…