Topic Industry Insights

Industry Insights

Packaging Psychology & Consumer Behaviour

Packaging Psychology and Consumer Behaviour
Industry Insights
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Packaging Psychology and Consumer Behaviour

Packaging. It’s essential and for many brands it is the core of their proposition and their only truly direct point of contact with consumers. So with every brand fighting for space against its competitors, how can you use the psychology of packaging to ensure initial and repeat purchase? The average consumer makes around 10,000 decisions…

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Industry Insights

Celebrating and communicating sustainability goals

Celebrating and communicating sustainability goals
Industry Insights
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Celebrating and communicating sustainability goals

We serve some fascinating businesses in dynamic industries in the UK and we’re proud to support them in communicating their successes and celebrating their achievements. But it is my view that one particular aspect deserves a closer look, and that’s sustainability. There is no doubt that all companies are either already, or soon will be,…

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Industry Insights

The FoodTalk Awards

The FoodTalk Awards
Industry Insights
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The FoodTalk Awards

If you’re going to surprise, delight and excite diners and food lovers everywhere, you need to push the boundaries of cuisine. From new kitchen gadgets and new products to innovative flavours, processes and techniques, the world of food is always on the lookout for things that will set the taste buds dancing. The FoodTalk Awards…

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Industry Insights

The Psychology of Packaging

The Psychology of Packaging
Industry Insights
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The Psychology of Packaging

Packaging is the gateway to a product. Ask any graphic designer, retailer, manufacturer or clued-up customer. All of them will agree. Every stage of that complex process called purchasing – searching, evaluating, selecting, buying, opening – starts and ends with packaging. Fact. And while we should never judge a book by its cover, another fact…

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Industry Insights

Selling at Christmas? Promote in the summer!

Selling at Christmas? Promote in the summer!
Industry Insights
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Selling at Christmas? Promote in the summer!

Although most of us haven’t even set off for our summer holidays, forward thinking brands, journalists and bloggers have already begun thinking about Christmas. Less than six short months away, this key selling season gets bigger and bigger every year. Companies who want to make the most of it need to make sure they’re ready…

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Industry Insights

How do you measure up?

The 2018 Kimberly-Clark Golden Service Awards  
Industry Insights
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The 2018 Kimberly-Clark Golden Service Awards  

First launched in 1991, the Kimberly-Clark Professional Golden Service Awards have grown to become one of the most esteemed events in the cleaning sector.  Recognising excellence and high standards, the awards have evolved to further drive innovation and the continuous improvement of standards in the cleaning industry that deliver optimal results. For 2018, the awards…

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Industry Insights

Is your employees' social media activity damaging your brand?

Is your employees’ social media activity damaging your brand?
Industry Insights
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Is your employees’ social media activity damaging your brand?

Social media is now one of the most powerful marketing tools around. Companies of all shapes and sizes use social media networks to promote their products, boost brand awareness and run marketing campaigns, with a lot of businesses enjoying increased success in the process. However, though social media can bring businesses valuable publicity and allow…

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Industry Insights

The Power of Social Media - Part III

The Power of Social Media – Part III
Industry Insights
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The Power of Social Media – Part III

Though it’s important to understand the potential of social media and select the right network for your needs, your digital marketing efforts won’t reap much of a reward if you don’t have a comprehensive strategy. To help you form an effective and productive strategy, and develop your social media presence, here are some of the…

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Industry Insights

The Power of Social Media - Part II

The Power of Social Media – Part II
Industry Insights
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The Power of Social Media – Part II

In the previous post in our in-depth look at the Power of Social Media, we covered the basic benefits of the digital marketing tool and took a look at the most common objectives companies may want to achieve. This week, we’re going to look at the power of social media in sales, B2B marketing and…

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Industry Insights

The Power of Social Media - Part I

The Power of Social Media – Part I
Industry Insights
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The Power of Social Media – Part I

Unless you’ve been deliberately avoiding social media over the last few years, you’ll know just how influential the digital tool has become. If you already use social media on a regular basis, you’ll know that it’s now very much a part of modern marketing and should form an integral part of any comprehensive strategy. When…

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