Industry Insights

Social Media Content Planning

Industry Insights

Social Media Content Planning – What it is and why it’s important

Whatever industry your business is involved with, social media matters. An important part of any marketing campaign, social media can help you to raise brand awareness, connect directly with your target audience, build customer relationships and grow sales.

However, in order for a social media campaign to be successful, it needs to be strategic and well organised. The more structured and coordinated a campaign is, the more chance it has of hitting its mark and meeting your business objectives.

Structured social media

Though occasionally a one-off post will go viral and bring the company responsible thousands of views and shares, in general it takes a consistent approach and a lot of work to build up a substantial social media presence.

To get the best results possible from online activity, businesses need to be posting interesting and relevant content multiple times every week. Ideally, this should take place across a variety of platforms, with content tailored to suit each social media network. By being consistent, and posting content that your network will find interesting and informative, you can begin to build up your online presence and get social media working for you.

Content calendar

The easiest way to plan and keep track of your social media activity is to use a content calendar. Clearly laid out and easy to use, a calendar will help you and your marketing team to plan your posts, ensuring you are giving equal attention to relevant social networks and providing you with an easy way of keeping track of your online activity.

At Suzanne Howe Communications, we’ve developed an efficient and easy to use content calendar for ourselves and our clients to work from. It covers all of the biggest social media networks and has been designed to allow users to get the most out of their content planning.

In fact, we think our content calendar is so useful that we’re giving it away in this blog. Download it at your leisure and please feel free to offer suggestions on how we can make it better.

Download SHC’s social media content calendar template