Suzanne Howe Communications

Packaging Psychology & Consumer Behaviour

Packaging Psychology and Consumer Behaviour

Industry Insights

/ 14.11.2018

Packaging Psychology and Consumer Behaviour

Packaging. It’s essential and for many brands it is the core of their proposition and their only truly direct point of contact with consumers. So with every brand fighting for space against its competitors, how can you use the psychology of packaging to ensure initial and repeat purchase? The average consumer makes around 10,000 decisions…

How To

How to write a PR Brief or Invitation to Tender

How To

/ 24.10.2018

How to write a PR Brief or Invitation to Tender (ITT)

The PR pitching process is a costly and time consuming business, both for your organisation and the PR agencies invited to take part. Ensuring you start with a thorough PR Brief not only helps an agency create a pitch that is on message with your organisation and its vision and values, it also helps focus…

Guests of SHC

Mental health: seizing the momentum

Guests of SHC

/ 10.10.2018

Mental health: seizing the momentum

By Louise Aston There has never been a better time for employers to lead from the front on mental health issues, says Business in the Community’s Louise Aston, on the publication of the third annual mental health at work survey. It’s an exciting time for mental health. We’ve reached an unprecedented tipping point of public…

Industry Insights

Celebrating and communicating sustainability goals

Industry Insights

/ 14.03.2018

Celebrating and communicating sustainability goals

We serve some fascinating businesses in dynamic industries in the UK and we’re proud to support them in communicating their successes and celebrating their achievements. But it is my view that one particular aspect deserves a closer look, and that’s sustainability. There is no doubt that all companies are either already, or soon will be,…

Suzanne Shares

CLARITY-The Soap Co.

Suzanne Shares

/ 19.01.2018

New Client – CLARITY-The Soap Co.

This week we’re proud to welcome the newest addition to our client list, CLARITY-The Soap Co. An incredible charity that has a no compromise approach to combining its social enterprise ethos and environmentally friendly, high quality products, CLARITY-The Soap Co. is one of the most unique and inspiring organisations we’ve had the pleasure to work…

Guests of SHC

How to use a Thesaurus to Write in Plain English

Guests of SHC

/ 18.01.2018

How to use a Thesaurus to Write in Plain English

By Gavin B Harris It’s Thesaurus Day today to coincide with the birthday of Peter Mark Roget, who published the first ever thesaurus in 1852. The word thesaurus is the Latin version of the Greek word for treasure. Thus a thesaurus is a priceless tool for all writers, especially those who want to write in…

Industry Insights

The FoodTalk Awards

Industry Insights

/ 06.12.2017

The FoodTalk Awards

If you’re going to surprise, delight and excite diners and food lovers everywhere, you need to push the boundaries of cuisine. From new kitchen gadgets and new products to innovative flavours, processes and techniques, the world of food is always on the lookout for things that will set the taste buds dancing. The FoodTalk Awards…

SHC Life

21 Years of SHC

SHC Life

/ 11.10.2017

21 Years of SHC

On Thursday, 28th September the autumn sun shined as we celebrated 21 years of SHC at the Hotel du Vin in Henley on Thames. The weather was kind and a great time was had by all as we enjoyed afternoon tea, sipped sparkling wine – all to the beautiful tones of the accomplished saxophone artist,…

Industry Insights

The Psychology of Packaging

Industry Insights

/ 26.07.2017

The Psychology of Packaging

Packaging is the gateway to a product. Ask any graphic designer, retailer, manufacturer or clued-up customer. All of them will agree. Every stage of that complex process called purchasing – searching, evaluating, selecting, buying, opening – starts and ends with packaging. Fact. And while we should never judge a book by its cover, another fact…

Industry Insights

Selling at Christmas? Promote in the summer!

Industry Insights

/ 12.07.2017

Selling at Christmas? Promote in the summer!

Although most of us haven’t even set off for our summer holidays, forward thinking brands, journalists and bloggers have already begun thinking about Christmas. Less than six short months away, this key selling season gets bigger and bigger every year. Companies who want to make the most of it need to make sure they’re ready…

Blog

Packaging Psychology & Consumer Behaviour

Packaging Psychology and Consumer Behaviour

How to write a PR Brief or Invitation to Tender