Global PR? Works best when networked!
We are delighted to share this guest blog from Christine Richter from our German PR partner Konfetti Kommunikation.
Companies that operate globally also need a global PR strategy. The challenge: Each media landscape brings its own unique conditions that international PR must meet. If you want to successfully place your messages in different countries, you need the right partners or the right network.
Global PR campaigns that are convincing nationally
Suzanne Howe Communications (SHC) has long recognised this. SHC has offices in London and Kent (UK), but is well networked in large parts of Europe. Since October 2020, we have been SHC’s exclusive agency partner for Germany. In addition, the full-service agency from England has partner agencies in Belgium, France, Italy and Poland. All agencies are specialised teams that share SHC’s goal and passion: namely, to deliver trustworthy and results-oriented PR campaigns that convince. As a result, SHC is able to implement global PR and communications campaigns for clients from the UK and the US with a perfect fit – from press releases to evaluating media coverage:
“We were repeatedly asked by many global B2B clients to also address the European media. We did this for years. Now with our partner agencies, including Konfetti Kommunikation in Germany, we are now able to do this even better. This is because they use their local contacts and know what makes the national media landscape tick,” says Suzanne Howe, founder of SHC.
Customised communications and thought leadership campaign
Konfetti Kommunikation, together with Suzanne and her team, is, for example, driving communications for the particularly sustainable cardboard cutlery of the Californian company EcoTensil in Germany – a great B2B product that completely convinced us! And we are also currently developing specific communication measures for a European thought leadership campaign for a major manufacturer of hygiene products.
By the way, SHC has been around for 25 years. Suzanne and her team offer a wide range of expertise in PR, events, marketing and editorial content. With clients in sustainability, cleaning & hygiene, food & beverage and packaging, among others.
What makes our collaboration with SHC so special?
Professionalism and appreciation, know-how exchange and: humour! We are proud to be SHC’s partner agency in Germany and look forward to many more exciting projects together.