Suzanne Howe Communications is a Certified B Corporation™
What is B Corp?
B Lab™ began in 2006 with the idea that a different kind of economy was not only possible – it was necessary.
The ‘B’ in B Lab stands for “benefit” – for people and the planet, not just shareholders.
The B Lab founders believed that there was a better way to do business: better for workers, better for communities, and better for the planet.
B Lab certifies B Corporations™ – companies that meet verified standards of social and environmental performance, accountability, and transparency.
B Corp – Reasons to believe
There are now over 10,000 B Corps globally, which together provide over 1 million jobs.
B Corps are 2.7 times more likely to perform policy advocacy for social and environmental standards by providing active staff time or financial support, compared to ordinary businesses.
B Corps are 3.1 times more likely to measure their social and environmental performance through defined KPIs, compared to ordinary businesses.
B Corps are 3.7 times more likely to embed social and environmental goals in key decisions, compared to ordinary businesses.
B Corps are 2.6 times more likely to hold managers accountable for mission alignment.
B Corps are 1.6 times more likely to have Boards of Directors composed of majority women or individuals from other underrepresented populations, compared to ordinary businesses.
Consumers under 40 are more likely to know the B Corp brand. In the US, for example, half of consumers under 25 are aware of B Corps.
85% of those aware of B Corp Certification say it influences their purchasing decisions.
90.7% of consumers believe company directors should be accountable for social and environmental performance.
B Corps are 3.1 times more likely to measure their social and environmental performance through defined KPIs, compared to ordinary businesses.
B Corps are 3.7 times more likely to embed social and environmental goals in key decisions, compared to ordinary businesses.