Facilities Management & Cleaning / Sustainable Products /

CLARITY & Co. rebrands its CLARITY products range for business

CLARITY & Co. rebrands its CLARITY products range for business

Social enterprise disability employer, CLARITY & Co. has announced the relaunch and rebranding of three of its leading CLARITY branded products for business: its all-new, CLARITY Juniper & Seaweed Hair & Body Wash (5L), CLARITY Eco-Friendly Washing-up Liquid (500 ml & 5L) and CLARITY Everyday Hand Wash (5L).

CLARITY & Co. is one of the UK’s foremost Social Enterprises, founded in 1854. Its purpose is to enhance the lives of people with disabilities or long-term health conditions, along with their friends and families, through meaningful permanent or transitional employment, because it sees the greatness in everyone.

The social enterprise recently launched the CLARITY Juniper & Seaweed Hair & Body Wash for the mid-range hotel and hospitality sector with the Marsham Court Hotel in Bournemouth being the first to come on board with every bathroom using the refreshing range – a wonderful tonic after a hard day at the beach.

“We are making real headway with businesses keen to execute meaningful corporate social responsibility strategies and to buy products with purpose for their washrooms that have real social impact,” says Diane Cheung, Marketing Manager. “We are now listed with many of the UK’s leading facilities management and cleaning companies like ISS, Interserve, Julius Rutherfoord and ABM and national distributors of cleaning and hygiene products, like Bunzl Cleaning and Hygiene, Bunzl Catering, Jangro, PHS, Mayflower washroom Solutions and Instock to name just a few. The new, more attractive design should gain us added attention from the hotel and corporate sectors. Our Juniper & Seaweed range is ideal for all venues offering accommodation and bathroom facilities, with the CLARITY Everyday Hand Wash providing an affordable yet quality product for all business environments. Our Eco-Friendly Washing-up Liquid is the ideal environmentally kind product for busy kitchen areas.”

Camilla Marcus Dew, Head of Sustainable Growth at CLARITY & Co. explains: “As we evolve into a modern commercial social enterprise competing with some of the giants of the cleaning industry, we felt that this re-branding exercise will make the CLARITY brand more accessible and recognisable in this sector and beyond.”

CLARITY & Co. cherishes personalities and gives friends and families some freedom from caring. It is a place where people find their place. Today the social enterprise generates over 10,000 employment days for people with disabilities or long-term health conditions through the manufacture and sale of its three eco-ethical, every day and luxury household, bath and beauty brands – The Soap Co., BECO. and CLARITY. It wants to continue to achieve this without compromise, and continually strive to develop both sustainable and eco-friendly products, and proudly carry The Planet Mark™ – awarded for its dedication to sustainability and its commitment to reduce its carbon footprint by 5% annually.

At CLARITY & Co. we don’t see disability, we see workability because work lifts lives; raising self-esteem, increasing confidence and building independence. And at CLARITY & Co. that’s what we work for – every working day.

To switch your soap for social good please contact Clem b2b@clarity.org.uk and help create many more full-time and transitional jobs for people with a range of disabilities.

Download this news release as a pdf