Intelligas Launches Fun Campaign With Serious Message
Intelligas, the gas safety and control systems specialist, is launching a fun new campaign designed to make the best use of new media in promoting its products, while offering the chance to its customers to win £500 worth of power tools.
It’s part of a long term effort to persuade installers, specifiers and end-users to give more thought to often ignored but absolutely vital gas systems.
“Every time an engineer installs a new system we will ask them to take a picture of themselves having a cup of tea with our equipment in shot,” says Intelligas Director Andy Dickenson. “We’re looking for the best ones. They might be funny. They might be arty. We hope it’ll be a chance to get the creative juices going.”
“We’ll be supplying the tea, coffee and biscuits with every system and all you have to do is get the picture and post it on our facebook page, http://www.facebook.com/intelligas,” he says. The winner will have access to an account funded with £500 to spend on Dewalt tools.
Andy is hoping that a light hearted approach will make people think about gas interlock systems. “We started Intelligas because we felt very strongly that the industry was not taking advantage of the reliability of modern solid-state technology,” he says. “Let’s face it, modern electronics are massively reliable. We can all see that at home. It’s rare to have a television set or a stereo or a microwave go wrong these days. There’s no sense at all in sticking to old technology where gas systems are concerned, particularly when you think how vital gas interlock systems are for safety.”
The other important thing is to make life simple. “We realised that we could use up-to-date technology to make life simpler for the installer and simpler for the end-user,” he says. “Simple things like clearly labelled switches make it straightforward to set up our systems and easy to use them.”
“All the user sees are a couple of switches and an easy-to-understand display,” he says. “In a busy commercial or school kitchen people haven’t got time to read a lengthy manual. They need to be able to see straight away how to make the system do what’s required.”
Flexibility is another advantage of modern systems. “Every one of us is now familiar with PCs that can perform an incredible range of tasks,” he says. “We can build much more flexibility into gas systems.” It’s meant, for example, that Intelligas can produce systems with multiple functions like the MSC101, which is a microprocessor based multi services & multi function controller. “As soon as Building Bulletin 101 on carbon dioxide levels in classrooms came out we were able to produce a system which would help schools comply,” he says. “It provides an integrated system to control a range of building services.”
Intelligas systems are built in theUK. “We’re very proud of that fact, but it’s not just about patriotism,” says Andy. “It helps us to provide a fast service. We can supply systems quickly and we can supply any parts that are needed quickly.”
Andy Dickenson wants installers to play the evangelist for top quality systems. “Make it plain that it’s not all about getting the very cheapest system,” he says, although he stresses that Intelligas is competitive on price. “Make sure they think about the cost of unreliability. If the system shuts down your kitchen unnecessarily that can mean more than an afternoon’s lost trade. It means loss of reputation and loss of business in the long term.”
If you want gas safety equipment that gives you the highest specification with highly competitive prices and straightforward installation, then Intelligas has to be the choice. Visit the Intelligas website for more details on how to get the best in gas control and safety systems: http://www.intelligas.co.uk