Tri-Star Packaging’s revolutionary colour changing disposable cup can help brand conscious retailers lead the way in the competitive coffee-to-go market by offering customers the latest innovation for takeaway, disposable cups, whilst at the same time advertising their current in-store promotion.
Cappuccino’s, Latte’s, Americano’s and any other hot drink will bring this clever cup to life as soon as they are poured into the unique colour changing disposable cup, opening up endless branding and marketing opportunities for the retailer.
“There’s nothing else like it on the market,” says Kevin Curran, Managing Director of Tri-Star Packaging. “As far as we know, this is the first multi-functional disposable cup on the market anywhere in the world that not only changes colour, but is a perfect promotional marketing tool for forward thinking coffee retailers.
“It’s a real chameleon cup that has been developed by one of the world’s top packaging manufacturers. The change in colour means that people really notice whatever’s printed on it, which means that it opens the way to a huge number of brand building possibilities for every outlet selling hot drinks to go.”
“It’s the first true innovation in this market for many years that makes drinking a cup of tea or coffee more exciting for the consumer,” he says. “Together we’ve already come up with a long list of ideas for making your hot drinks more fun and attention-grabbing with this cup. Every user will want to take advantage of it in a different way.”
“You can draw attention to special offers, make your logo appear when the drink is poured in, or even put games on it,” he says. “One suggestion we came up with was to print a game of Sudoko on the cup. As soon as the hot drink is poured into the cup the numbers disappear immediately. Then the customer can try to solve the puzzle before they finish the drink.”
“Our sales people are already talking to potential customers about uses for the new cup and it’s creating a lot of excitement,” he says. “We firmly believe it’s going to change hot drinks to go packaging forever.”
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