KIMBERLY-CLARK PROFESSIONAL*, a leading provider of health and hygiene products for the workplace, has launched a new KLEENEX® towel product which offers a solution to untidy washrooms caused by stacks of folded hand towels placed in trays by the side of the sink.
The KLEENEX® Ultra Soft Pop-up Box Towel offers self-presenting individual luxury folded hand towels from a self contained modern styled box.
“The KLEENEX® Ultra Soft Pop-up Box Towel offers our customers a soft, absorbent hand towel with a luxury feel,” says Richard Millard, Senior Category Manager for Hand Towels. “Its unique counter top box makes it perfect for washrooms without permanent hand towel dispensers. There’s no need to refill dispensers or for messy counter tops.”
“We took a product which is already on sale in the USA and made it work for Europe,” he explains. “Some of our customers had seen the US product and wanted something similar, but they asked us to come up with a better quality hand towel to go in the box. We’ve used a soft, high quality and highly absorbent towel and put it in the same splash-proof box dispensing one sheet at a time. It offers a luxury product without waste and without mess.”
“It’s perfect for hotels and luxury offices, as well as restaurants,” he says. “It means better hygiene and improved washroom appearance and it comes with the trusted KLEENEX® name. KLEENEX® Ultra Soft Pop-up Box Towel is the ideal solution for style, luxury and hygiene.
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